Master in Branding and Brand Strategy | LCI Barcelona

Master in Branding and Brand Strategy (in Spanish only)

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Masters and Postgraduates | MA104 | Master in Branding and Brand Strategy (in Spanish only)

Learn how to build and consolidate the personality of a brand and define its conceptual universe

Nowadays, the global management of a brand as an own entity is a determining factor for its success. Firms talk, listen, feel and interact with their environment on a permanent basis and, in doing so, define their personality and their attractions.

The value of branding and brand strategy lies in the fact that only those companies that plan correctly remain in solid positions in the market.

This master unites design with strategy and management to help you create by thinking about everything that comes before and after design. Our goal is to train professionals specialized in brand management that respond to current market demands: empathy and intuition, definition and decision making, activation and transformation.

  • Degree: Master in Branding and Brand Strategy (dual degree with Universidad San Jorge)
  • Credits: 60 ECTS
  • Duration: 1 academic year
  • Start date: October
  • Language: Spanish
  • Course type: On campus
  • Professional internships: Extracurricular (900h/company max.)

The Master in Branding and Brand Strategy is aimed at people who want to specialize in the creation of brands, their strategy and values, their graphic representation and communication. The methodology, totally practical, will allow the students to develop projects that respond to the current needs of the market.

Throughout the program, the students will learn the concepts, techniques and strategies that give personality to a brand, make it profitable and position it in a unique way in its environment.

This master has been designed for graduates in visual arts, graphic design, industrial design, marketing, communication and advertising, as well as for professionals with experience in these sectors.


ANNA PALLEROLS

Master in Advanced Studies in Social Communication from the Pompeu Fabra University, graduated in Advertising and Public Relations from the Ramon Llull University and graduated in Digital Design and Electronic Art from ESDI. Currently she leads the Graphic Design and Communication area of LCI Barcelona. She also directs a graphic design and web development studio that works on generating innovative design solutions, placing the user experience as a differentiating point.

Discover the projects made by our students through the Portfolio platform.

  • Corporate graphic design
  • Visual corporate identity and branding
  • Packaging design
  • Graphic production
  • Strategy and brand design
  • Brand strategist
  • Digital branding
  • Brand manager
  • Project management and organization
  • Identity management and communication
  • Management of formats and communication channels
  • UX researcher
  • Innovation consultant
  • Service designer

Fill out the form on this page and an admissions and orientation advisor will contact you with the complete program brochure.

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