Master in Branding and Brand Strategy | LCI Barcelona

Master in Branding and Brand Strategy (in Spanish only)

(Seeway program)
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Masters and Postgraduates | MA104 | Master in Branding and Brand Strategy (in Spanish only)

Learn how to position a brand in the market according to the needs of the moment

Nowadays, the global management of a brand as an own entity is a determining factor for its success. The firms speak, listen, feel and interact with their environment on a permanent basis.

The value of branding and brand strategy lies in the fact that only those companies that plan correctly remain in solid positions within the market.

In the Master in Branding and Brand Strategy we will talk about brand building through a strategic management. We will work on how a firm should be perceived, committing itself and offering a unique identity and experience that positions it clearly.

The program is structured in three general modules with complementary units that contemplate the realization of a project.

  • Degree: Master in Branding and Brand Strategy (granted by Universidad San Jorge)
  • Credits: 60 ECTS
  • Duration: 1 academic year
  • Start date: October
  • Language: Spanish
  • Course type: On campus
  • Professional internships: Extracurricular (900h/company max.)

This program is specially conceived for graduates in Plastic Arts, Graphic Design, Industrial Design, Marketing, Communication and Advertising.

Knowledge of graphic design and command of Adobe suite main tools are required.


ANNA PALLEROLS

Master in Advanced Studies in Social Communication from the Pompeu Fabra University, graduated in Advertising and Public Relations from the Ramon Llull University and graduated in Digital Design and Electronic Art from ESDI. Currently she leads the Graphic Design and Communication area of LCI Barcelona. She also directs a graphic design and web development studio that works on generating innovative design solutions, placing the user experience as a differentiating point.

Discover the projects made by our students through the Portfolio platform.

  • Corporate graphic design
  • Visual corporate identity and branding
  • Packaging design
  • Graphic production
  • Strategy and brand design
  • Digital branding
  • Brand management
  • Project management and organization
  • Identity management and communication
  • Management of formats and communication channels

Fill out the form on this page and an admissions and orientation advisor will contact you to provide further information about the program.

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