Nowadays, the global management of a brand as an own entity is a determining factor for its success. Firms talk, listen, feel and interact with their environment on a permanent basis and, in doing so, define their personality and their attractions.
The value of branding and brand strategy lies in the fact that only those companies that plan correctly remain in solid positions in the market.
This master unites design with strategy and management to help you create by thinking about everything that comes before and after design. Our goal is to train professionals specialized in brand management that respond to current market demands: empathy and intuition, definition and decision making, activation and transformation.