Master in Art Direction and Graphic Project Management | LCI Barcelona

Master in Art Direction and Graphic Project Management (in Spanish only)

Masters and Postgraduates | MA7DA | Master in Art Direction and Graphic Project Management (in Spanish only)

Learn how to visualize your ideas and manage the tools and resources needed to develop all types of graphic projects

Art direction is the ability to visualize ideas, to create visual solutions that communicate a clear concept in the most brilliant way possible. To do this, the art director must understand and control all possible resources and tools. But the most important thing is to be able to consolidate a solid personal talent, a professional criterion that helps you choose the best solutions, both strategic and conceptual, technical or formal.

In this master we will help you to understand, conceptualize and design functional and differentiated graphic solutions that meet the real needs of each case. The program is supported by a more experimental training to encourage creativity and expressiveness, and a specific methodology coordinated to improve the choice of solutions and the curation of projects.

It is a specialized master taught by working professionals who are leaders in the world of graphic design and art direction. The program has been designed according to the strategic criteria present in the work environment so that you acquire a wide range of perspectives, tools and specific resources that will allow you to devise, manage and fully implement any type of graphic project.

Jofre Sanfeliu & Kinki Studio talk

Jofre Sanfeliu & Kinki Studio talk

The program's director and two professors chatted for the Blanc! festival at the Agora.

Testimonial students Art Direction Master

Students testimonial

Julie Berti and Brenda Sendzin talk about the master, the relationship between classmates and the role of the professors.

"Passpartout" project

"Passpartout" project

The student Julie Berti proposes this art direction work based on the concept of bad education.

  • Degree: Master in Art Direction and Graphic Project Management (dual degree with Universidad San Jorge)
    Dual degree fee: €475
  • Credits: 60 ECTS
  • Duration: 1 academic year
  • Start date: October
  • Language: Spanish
  • Course type: On campus
  • Professional internships: Extracurricular (900h/company max.)

This master is aimed at students of graphic design, advertising and PR, audiovisual, graphic arts and fine arts, who have completed their studies and are looking to broaden their graphic training in a specialized way.

The program has also been conceived to complement and focus the graphic knowledge of active visual communication professionals.

To access the master it is essential to have knowledge of the main graphic design tools such as Photoshop, Illustrator and InDesign.


Studio that integrates the multidisciplinary experience of its founder, Jofre Sanfeliu, with projects from different sectors such as advertising, brand identity, art direction or graphic design. Artofmany is in charge of finding creative and graphic solutions for its clients to differentiate themselves from their competitors.


He has over ten years of experience managing projects and creative teams, at the beginning in the interdisciplinary studio Porcuatro and recently in Artofmany. Most of the projects in which he has participated are linked to the world of design and communication, with clients such as the Barcelona City Council, the MACBA, Jané or Peralada. He has received several awards, including a Grand Laus, three Golden Laus, a Delta Silver, a Silver Rombo, two Chupete awards and a Daniel Gil. He alternates his professional activity with teaching at different schools, as well as giving lectures and workshops at events.

Discover the projects made by our students through the Portfolio platform.

In the field of design and communication:

  • Art direction
  • Creative direction
  • Graphic design
  • Corporate design and branding
  • Strategy and brand design
  • Editorial design
  • Typographic design
  • Graphic disciplines
  • Space design
  • Packaging design
  • Graphic production
  • Multimedia design
  • Research and teaching
  • Project management and organization

In other areas:

  • Art direction
  • Brand management
  • Creative direction
  • Communication

Fill out the form on this page and an admissions and orientation advisor will contact you with the complete program brochure.

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