Art direction is the ability to visualize ideas, to create visual solutions that communicate a clear concept in the most brilliant way possible. To do this, the art director must understand and control all possible resources and tools. But the most important thing is to be able to consolidate a solid personal talent, a professional criterion that helps you choose the best solutions, both strategic and conceptual, technical or formal.
In this master we will help you to understand, conceptualize and design functional and differentiated graphic solutions that meet the real needs of each case. The program is supported by a more experimental training to encourage creativity and expressiveness, and a specific methodology coordinated to improve the choice of solutions and the curation of projects.
It is a specialized master taught by working professionals who are leaders in the world of graphic design and art direction. The program has been designed according to the strategic criteria present in the work environment so that you acquire a wide range of perspectives, tools and specific resources that will allow you to devise, manage and fully implement any type of graphic project.