Art direction and knowledge management are important specializations in the design and communication sector. We are in a moment in which there are more and more information and tools, and in which the capacity and criteria to choose the best solutions, whether strategic, conceptual or formal, are already a very valuable differential fact in the present and immediate future.
The Master in Art Direction and Graphic Project Management is based on a perspective of project development by which the students must understand, conceptualize and project functional and differentiated graphic solutions that meet the real needs of each case. It will be supported by a more experimental education to encourage creativity and expressiveness, and a specific coordinated methodology to perfect the criteria for choosing solutions and curating knowledge.
This is a specialized master taught by active professionals who are referents in the world of graphic design and art direction. The program has been created according to the criteria present in the work environment so that students acquire a wide range of perspectives, tools and resources that will allow them to plan, manage and carry out any type of graphic project in a complete manner.