Online Master in Fashion Marketing, Communication and Event Planning | LCI Barcelona

Online Master in Fashion Marketing, Communication and Event Planning (in Spanish only)

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Online | ONL16 | Online Master in Fashion Marketing, Communication and Event Planning (in Spanish only)

Master the new tools of transmedia marketing and creative management of fashion brands

The dynamics of the fashion industry are changing at a phenomenal pace. Globalization, sustainability, the digital breakthrough and other global challenges are forces currently driving the sector forward. This exciting context of change needs new professionals to adapt to and satisfy the needs of the industry and the consumer. With a rigorous, innovative focus, the Master in Fashion Marketing, Communication and Event Planning offers solid, comprehensive, 3.0-centered training in new marketing and creative management tools for fashion brands.

Throughout the course, the student will learn how to analyse the context, identify opportunities and insights, and build solid branding, thus creating intangibles and universes of both own brands and external brands in order to lay the foundations for the marketing mix and brand strategy planning. By placing the consumer at the center, students will familiarize themselves with concepts such as the customer journey/experience, new digital tools and multichannel marketing. All this to be able to design fluid brand experiences (on and offline) and to learn how to communicate creatively, developing transmedia stories and content which are original, and which add value. The master also provides the knowledge necessary to design, organize and produce presentations of collections, new product launches and other fashion events (fashion shows, showrooms, etc.).

Taught by fashion experts and professionals, the program is designed to foster creative thinking within a strategic framework and to manage brands in a comprehensive way, from strategy to creativity, and from concept to implementation.

  • Degree: Master in Fashion Marketing, Communication and Event Planning
  • Credits: 60 ECTS
  • Duration: 1 academic year
  • Start dates: October and March
  • Language: Spanish
  • Course type: Online

LCI Barcelona's online methodology offers student the advantages of face-to-face learning wherever and whenever he or she needs it:

  • Live online classes
  • Streaming masterclasses
  • Virtual campus accessible 24 hours 7 days a week
  • Teaching tools and resources based on the flipped classroom and design thinking models
  • Personalized tracking by each professor and the Academic Organization staff
  • Precise calendarization
  • Periodic challenges and group dynamics approach
  • Continuous evaluation system
  • Active and interactive learning
  • Practical guidance to train the professionals of the future

JESÚS VÁZQUEZ VIEDMA

He has a Bachelor's Degree in Law from the Universidad Carlos III in Madrid. After completing his university studies, he established himself in Milan over the course of a decade, where he worked as the commercial director of brands including Miu Miu, Trussardi and Marc Jacobs. He also lived in London where he worked for Burberry, until he returned to Spain to manage the Stella McCartney brand nationwide. After building up more than 15 years of professional experience in the world of fashion, he decided to take the step of creating JVV, an agency which combines his experience and passion.

The master is structured in six modules and a final project:

  • Module I: Contextual framework of fashion at a global level (history, culture, industry and trends)
  • Module II: Branding, a strategic and creative brand asset
  • Module III: Fashion marketing
  • Module IV: Experience and event planning
  • Module V: Fashion communication
  • Module VI: Smart thinking
  • Master's final project

Discover the projects made by our students through the Portfolio platform.

Fill out the form on this page and an admissions and orientation advisor will contact you with the complete program brochure.

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