With a rigorous and innovative approach, the Online Master in Fashion Marketing, Communication and Event Planning offers a solid, integrated training and 3.0 of the new tools of marketing and creative management of fashion brands. Throughout the program, the student will learn to analyze the context, to identify opportunities and insights, to build solid brands by creating intangibles and brand universes, to apply the bases of the marketing mix and to plan the brand strategy. By placing the consumer at the center, the student will become familiar with concepts such as customer journey/experience, new digital tools and multichannel marketing.
All this to design fluid brand experiences (on and offline) and learn to communicate creatively, generating original stories and transmedia content that add value. Taught by experts and fashion professionals, the master is designed to foster creative thinking within a strategic framework and manage brands comprehensively, from strategy to creativity, from concept to implementation.