Online Master in Fashion Marketing, Communication and Event Planning | LCI Barcelona

Online Master in Fashion Marketing, Communication and Event Planning (in Spanish only)

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Online | ONL.16 | Online Master in Fashion Marketing, Communication and Event Planning (in Spanish only)

With a rigorous and innovative approach, the Online Master in Fashion Marketing, Communication and Event Planning offers a solid, integrated training and 3.0 of the new tools of marketing and creative management of fashion brands. Throughout the program, the student will learn to analyze the context, to identify opportunities and insights, to build solid brands by creating intangibles and brand universes, to apply the bases of the marketing mix and to plan the brand strategy. By placing the consumer at the center, the student will become familiar with concepts such as customer journey/experience, new digital tools and multichannel marketing.

All this to design fluid brand experiences (on and offline) and learn to communicate creatively, generating original stories and transmedia content that add value. Taught by experts and fashion professionals, the master is designed to foster creative thinking within a strategic framework and manage brands comprehensively, from strategy to creativity, from concept to implementation.

  • Degree: Master in Fashion Marketing, Communication and Event Planning
  • Credits: 60 ECTS
  • Duration: 1 academic year
  • Dates: October to September
  • Language: Spanish
  • Course type: Online


Graduated in Audiovisual Communication from Pompeu Fabra University (2000), she founded in 1999, one of the first online fashion magazines. Since then, she has specialized in creating content and editorial plans online and offline, both for publications –VEIN, El País, Telva, SModa– and for brands –Absolut, Bershka, Stradivarius, TOUS Baby or Naf Naf–, as well as in the construction of intangibles for fashion firms. Currently she combines her work as a consultant and editor with the direction of the Fashion Design area of LCI Barcelona.

LCI Barcelona's online methodology offers student the advantages of face-to-face learning wherever and whenever he or she needs it:

  • Live online classes
  • Streaming masterclass
  • Virtual campus accessible 24 hours 7 days a week
  • Teaching tools and resources based on the flipped classroom and design thinking models
  • Personalized tracking by each professor and the Academic Organization staff
  • Precise calendarization
  • Periodic challenges and group dynamics approach
  • Continuous evaluation system
  • Active and interactive learning
  • Practical guidance to train the professionals of the future

Module I: Contextual framework of fashion at a global level (history, culture, industry and trends)

  • Forces and trends that impact fashion
  • History, culture and fashion industry
  • Fashion consumption. Insights and consumer trends

Module II: Branding, a strategic and creative brand asset

  • DNA and brand strategy
  • Creative development of brand identity
  • Branding and brand management

Module III: Fashion marketing

  • Marketing and fashion marketing: theories and practices
  • Marketing strategy and plan
  • Multichannel marketing

Module IV: Experience and event planning

  • Brand and consumer experience
  • Fashion events planning

Module V: Fashion communication

  • Strategic communication
  • Communication and creative direction
  • Fashion PR 3.0

Module VI: Smart thinking

  • Creative thinking
  • Leadership 3.0 and change management

Master's final project

In companies in the fashion sector and specialized agencies:

  • Responsible for marketing and/or communication in fashion companies
  • Brand manager
  • Strategic consultant for fashion brands
  • Fashion communication expert
  • Head of fashion digital marketing
  • Fashion public relations
  • Customer experience expert
  • Creative director or member of the Creative Department of specialized companies or agencies
  • Brand content manager
  • Storyteller
  • Producer of experiences and events
  • Professional in specialized agencies: trends, experience design, communication offices, etc.

Discover the creations of our Fashion Design students.

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