The dynamics of the fashion industry are changing at a phenomenal pace. Globalization, sustainability, the digital breakthrough and other global challenges are forces currently driving the sector forward. This exciting context of change needs new professionals to adapt to and satisfy the needs of the industry and the consumer. With a rigorous, innovative focus, the Master in Fashion Marketing, Communication and Event Planning offers solid, comprehensive, 3.0-centered training in new marketing and creative management tools for fashion brands.
Throughout the course, the student will learn how to analyse the context, identify opportunities and insights, and build solid branding, thus creating intangibles and universes of both own brands and external brands in order to lay the foundations for the marketing mix and brand strategy planning. By placing the consumer at the center, students will familiarize themselves with concepts such as the customer journey/experience, new digital tools and multichannel marketing. All this to be able to design fluid brand experiences (on and offline) and to learn how to communicate creatively, developing transmedia stories and content which are original, and which add value. The master also provides the knowledge necessary to design, organize and produce presentations of collections, new product launches and other fashion events (fashion shows, showrooms, etc.).
Taught by fashion experts and professionals, the program is designed to foster creative thinking within a strategic framework and to manage brands in a comprehensive way, from strategy to creativity, and from concept to implementation.