Master in Fashion Marketing, Communication and Event Planning | LCI Barcelona

Master in Fashion Marketing, Communication and Event Planning (English or Spanish)

Masters and Postgraduates | MA4MA | Master in Fashion Marketing, Communication and Event Planning (English or Spanish)

Master the new tools of transmedia marketing and creative management of fashion brands

The dynamics of the fashion industry are changing at a phenomenal pace. Globalization, sustainability, the digital breakthrough and other global challenges are forces currently driving the sector forward. This exciting context of change needs new professionals to adapt to and satisfy the needs of the industry and the consumer. With a rigorous, innovative focus, the Master in Fashion Marketing, Communication and Event Planning offers solid, comprehensive, 3.0-centered training in new marketing and creative management tools for fashion brands.

Throughout the course, the student will learn how to analyse the context, identify opportunities and insights, and build solid branding, thus creating intangibles and universes of both own brands and external brands in order to lay the foundations for the marketing mix and brand strategy planning. By placing the consumer at the center, students will familiarize themselves with concepts such as the customer journey/experience, new digital tools and multichannel marketing. All this to be able to design fluid brand experiences (on and offline) and to learn how to communicate creatively, developing transmedia stories and content which are original, and which add value. The master also provides the knowledge necessary to design, organize and produce presentations of collections, new product launches and other fashion events (fashion shows, showrooms, etc.).

Taught by fashion experts and professionals, the program is designed to foster creative thinking within a strategic framework and to manage brands in a comprehensive way, from strategy to creativity, and from concept to implementation.

Learn more about this program!

Find out the details of the master from its director, Jesús Vázquez Viedma, and learn everything it has to offer.

Interview with alumni

Giorgia Pelonara explains her experience and what she would highlight about the program.

Interview with alumni (Spanish)

Carmen Moreno took the master in Spanish and shares with us her opinion about the program.

  • Degree: Master in Fashion Marketing, Communication and Event Planning
  • Credits: 60 ECTS
  • Duration: 1 academic year
  • Start date: October
  • Language: 
    • English option
    • Spanish option
  • Course type: On campus
  • Professional internships: Extracurricular (900h/company max.)
  • Marketing and communication professionals who want to direct their career towards the fashion sector.
  • Design professionals who need to expand their knowledge in the field of marketing and communication.
  • Other professionals or students for whom the world of communication and fashion is stimulating and who wish to broaden their knowledge in this field.


He has a Bachelor's Degree in Law from the Universidad Carlos III in Madrid. After completing his university studies, he established himself in Milan over the course of a decade, where he worked as the commercial director of brands including Miu Miu, Trussardi and Marc Jacobs. He also lived in London where he worked for Burberry, until he returned to Spain to manage the Stella McCartney brand nationwide. After building up more than 15 years of professional experience in the world of fashion, he decided to take the step of creating JVV, an agency which combines his experience and passion.

Discover the projects made by our students through the Portfolio platform.

In companies from the fashion sector and specialized agencies:

  • Head of marketing and/or communication in fashion companies
  • Brand manager
  • Strategic consultant for fashion brands
  • Expert in fashion communication
  • Head of digital marketing in fashion
  • Fashion public relations
  • Expert in customer experience
  • Creative director or member of the Creative Department in specialized companies or agencies
  • Brand content manager
  • Storyteller
  • Experience and event producer
  • Professional in specialized agencies: trends, experience design, press offices, etc.

Fill out the form on this page and an admissions and orientation advisor will contact you with the complete program brochure.

This site uses cookies to offer you the best and most relevant experience. By continuing to use our site, you accept our use of cookies in accordance with our  Privacy policy. I agree