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In a context marked by the digital sector, the 3D impression, the social networks and a society that needs the design in all aspects of life, designers are currently in a privileged position to sell their own products. This course will be a journey for students: they will begin by taking an overview of current market and trends and, later, they will dive into the creation of a commercial business model taking into account different marketing and communication skills that are required to attract the attention of customers and position the brand in their imaginary.
Designing Entrepreneurship: from Product to Business
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Specialization Courses | 0CPP9EMP | Designing Entrepreneurship: from Product to Business
In a context marked by the digital sector, the 3D impression, the social networks and a society that needs the design in all aspects of life, designers are currently in a privileged position to sell their own products. This course will be a journey for students: they will begin by taking an overview of current market and trends and, later, they will dive into the creation of a commercial business model taking into account different marketing and communication skills that are required to attract the attention of customers and position the brand in their imaginary.
Technical specifications
- Certification: Designing Entrepreneurship: from Product to Business
- Language: Spanish
- Program length: 60 hours
- Dates: 03/03 - 06/16
- Schedule: Fridays, from 18 to 22h
Professors
- Coordinators: Albert Castelltort and Ernest Perera
Objectives
- Setting up a business from a product.
- Complementing and broadening the knowledge on digital manufacturing and design.
- Getting to know and integrate management concepts.
- Getting to know and integrate branding elements.
- Incorporating aspects in a product communication.
- Identifying new types of business and entrepreneurship in the design environment through the new production paradigm enabled by digital manufacturing.
A course for...
Graduates in product design, product managers, fashion designers, Design professionals, plastic artists... In general, for all creatives, designers and companies who want to know all the aspects of a brand in order to achieve greater competitiveness.
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