Studying trends

Six keys to being coolhunter

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October 06, 2016

We reveal the secrets of coolhunting to anticipate new trends:

  • Knowing the sector and having notions of sociology, psychology and anthropology.

  • Understanding how the company works, especially in marketing area.

  • Being aware of the influence of new technologies in today's society.

  • Knowing how to observe and analyze everything and filter this information following certain parameters to empathize with the studied target.

  • Being able to interpret received inputs through the tools provided by coolhunting.

  • Being capable to communicate the found trends (where they come from, their characteristics, where they go...), with special emphasis on their strategic commercial application.

Discover more about this field with our Postgraduate in Coolhunting.

Fashion Design
2016
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