Coolhunting is a new discipline that, combining marketing and sociology, is responsible for discovering the consumer's present needs and anticipates those that may appear in the near future. The success of its methodology has transcended the frontiers of the fashion sector and is currently applied in almost all commercial sectors: automotive, mass consumption, technology, services, etc. Companies need to know what the user will need next season to offer them before the competence.
In this program, we will analyze the birth and development of trends, fashions and hypes, as well as the performance of different consumer segments. We will learn to elaborate professional reports and to know and apply the different tools of qualitative market research that coolhunting offers us.
The study programme includes internships in leading European cities such as Paris, Berlin and Madrid. The cost of flights and accommodation is included in the total price of the course.
Come to our next Open Day.