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September 29, 2016

Domestic competition is a big shop window used by sport companies to reach the whole planet but, what are the most see brands every weekend on our football fields?

Adidas: The Germans have six teams in the tournament, with Real Madrid being their biggest ambassador. In addition, they also dress Valencia, Celta de Vigo, Real Sociedad, Osasuna and Betis.

Nike: The US firm has agreements with five teams, amongst which F.C. Barcelona is the most important. Its famous logo is also on the jerseys of Atletico de Madrid, Athletic de Bilbao, Sporting de Gijon and Malaga.

Joma: It’s the Spanish brand with more strength in La Liga, although their teams are not usually as successful as those mentioned above. It dresses Villarreal, Espanyol, Granada and Leganés.

Others: Puma (Eibar), New Balance (Sevilla), Hummel (Alavés) or Acerbis (Las Palmas) also have presence in the tournament.

Sponsoring in the management of sportswear collections is an increasingly important strategy for brands, which require professionals with specialized training in this field.

Fashion Design

2016

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