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Using typography well is often the key to stand out in the world of graphic design. Everyone uses typography, but very few use it well. Choosing the right font, adjusting the kerning and determining an interline that generates a suitable gray is fundamental to achieve a perfect composition capable of transmitting a clear and polished message.
Designing without typography is possible but strange. On the other hand, designing only with typography is often the smartest way to effective communication. The purpose of typography is to boost and make a message shine. To transform a text into something clear, attractive and lasting in our retina.
Typography is the basis of writing. Although every day we read fewer newspapers on paper thanks to the existing digital media, texts remain the most important transmitter of information and, therefore, also the most differential media for creating the image of a company. Our master will allow you to specialize in the field of typography, learning to use it and even design it from scratch, drawing and creating your own digital fonts to apply them to your projects.
