This program offers the student the possibility of knowing the keys to the current challenges in the field of industrial product design, forming a better prepared and competitive professional profile.
The objects that make up our environment and that we use in our daily lives are the result of social, cultural, economic and technological changes. The creative must understand them in order to respond to market needs and new consumer demands, learning to integrate these trends in the design and development of new products. The use of the latest techniques and methodologies of ideation and innovation enables the student to create new value proposals that connect with the market.
The master, of a markedly theoretical and practical nature, consists of different modules focused on three major industrial sectors:
- Mobility: What travel needs are arising? Knowledge of more sustainable materials will form the basis of this module. The student will learn to face a real challenge through an ideation and experimentation project with the automotive company Hispano-Suiza.
- Food: How can we improve the production, transformation and consumption phases of food? Through digital manufacturing, the student will design a food design project to improve the user experience in each of these phases.
- Home: What changes are taking place in the home? The furniture and home sector is a reference for transformation. In this module, students will visit the Milan Furniture Fair to see how major brands are facing new lifestyles and how they communicate their designs.