Sustainable fashion made from apples to celebrate Fruit Seller's Day 2021
Val Venosta x LCI Barcelona

Sustainable fashion made from apples to celebrate Fruit Seller's Day 2021

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February 15, 2021

We already know the winners of the contest that Mela Val Venosta proposed to our students of the Bachelor's Degree in Fashion Design. Coinciding with the celebration of Fruit Seller's Day sixth edition, this Association of Fruit and Vegetable Cooperatives commissioned the nine students of the subject Ecodesign Strategies to make pieces of clothing for their fruit sellers. All of them had to be made from the recycling of apple waste.

In record time, our students have designed and tailored two garments (an apron and a complementary piece of free choice) using a special fabric produced with apple skin powder in a company in Florence. According to Sonia Carrasco, tutor of the project who has participated in London Fashion Week with her sustainable clothing brand, "each proposal expresses something different, it represents the identity and the nature of its creator".

The results were announced at an event that brought together different media at our campus. The students presented their designs to a professional jury formed by Estel Vilaseca (head of LCI Barcelona Fashion area), Christiane Gfrei (VIP sales manager for Spain and Portugal), Mar Rocabert (journalist of El País), Alba García and Anna Cañadell (founders of the sustainable fashion platform BCOME), Susana Aspuro (representative of Biomarket Barcelona in Mercabarna) and the influencers Inma Bass and Miri Pérez-Cabrero. There was also a photoshoot to immortalize all the garments. The three winning proposals were, in that order, those of Sonia Cuesta, Adrià Pérez and Alessia Lopedote (image above).

In addition to its clear message of respect for the environment, this project aims to pay tribute to fruit sellers. Rossella Fasoli, international key account manager at Serviceplan, told us: "Every year we like to thank them, but this time even more so because of the situation we are going through. They have been there, on the front line, day after day, to offer the best service". This sector directly and indirectly employs 160,000 people in our country.

We can only congratulate our students (Sonia, Adrià and Alessia but also Gerard Aznar, Rocío Berrondo, Paula Cerdaña, Roser Samblás, Amanda Pérez and Ariadna Ruiz) for their great work, which looked even better thanks to the collaboration of Towanda Models, Thuya Escuela and Barcelona Hair Academy. We would also like to take this opportunity to thank Val Venosta for choosing us as project partners.

Images: Salvatore Elefante (head of LCI Barcelona Photography area).

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