In OCIMAG talk about the importance of interactive digital design and they mention LCI Barcelona for including in its academic offer specific programs to train professionals in this current future.

Experiential Design: The current basis of language for creation

TRANSVERSAL KNOWLEDGE IS ONE OF THE KEY TOOLS OF NEW DESIGN PROFESSIONALS IN ALL ITS AREAS WHICH FIND IN THE DIGITAL AND INTERACTIVE DESIGN THE CURRENT LANGUAGE BASIS FOR THE CREATION OF A PRODUCT THAT OFFERS THE USER AN UNFORGETTABLE EXPERIENCE.

The dizzying evolution of the digital age constantly redefines our way of communicating and connecting, which generates the demand for professionals well trained in new technologies. Interactive digital design is an indispensable tool in the development of modern society that involves professionals from all fields of design. This is the case of External Reference Architects, a multidisciplinary design company that defines itself more as a network of professionals than a study. His work is based on transgressing the boundaries between architecture, visual art and digital creation to generate new spatial experiences.

The exhibit España Explora in the Spanish Pavilion at the Expo Yeosu 2012 is one of the examples of multidisciplinary projects in which has participated, together with Onion Lab, a study of product creation and interactive spaces. It was a space designed for the exhibition organized by South Korea in tribute to the oceans and coastal areas. This space represented the Spanish tradition of geographical exploration and scientific discovery through a didactic exhibition through a sensorial experience built with interactive projections, dynamic graphics, sounds and colored lights.

Technological advances influence the perception of the reality that surrounds us so that public and private companies are forced to generate in parallel new forms of communication to launch their message, whatever it may be, in a shocking and effective way. That is why centers such as LCI Barcelona, Official School of Higher Education in Design, which have been able to detect these new communication tools, have in their academic offer specific programs to train the professionals of this current future.

Official masters focused on digital interactive design not only teach designing a project, but focus on the application of teaching to a real prototype. Courses as the Official Master Degree in Creation and Development of Digital Projects, which has been set up in collaboration with the prestigious Herraiz Soto agency and focuses on two specialties: digital communication and advertising projects for brands; And for interactive spaces, working together with the Official Master Degree in Experience Interior Design, that is, digital graphic design taken to real physical space. A cross-training in which students from each of the official masters carry out transversal projects to design products from their specialty, putting into practice the application of digital and interactive design to create new user experiences and give that added value to your product, essential in new creation forms.