Conference

Presentation about sportswear branding with our professor Laurent Laigat

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December 18, 2014

Laurent gave us some of the keys to understand how sportswear brands are behaving today: collaborations between fashion and sportswear brands, sponsoring, licencing and in ultimately, the challenges they will face the biggest players in this sector.

Laurent Laigat teaches at the school in areas Masters and Graduate and Graduate Director of Collections Management Sports (ski, bikewear, running, motorsport). Since 2009 is a freelance, coordinating and designing sportswear collection for international customers (National Geographic, Cimalp, Muxu) and advising companies on its strategy of building a portfolio of brands under licensing agreements.

Fashion Design
Professors
Workshops, conferences and exhibitions
2014
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