*Due to the current health situation, the call for face-to-face summer courses is postponed to 2021. We invite you to discover our online programs for this July.
The window dressing associated with visual merchandising is currently an essential tool to connect with a new typology of consumer, more critical and informed, who is looking for a meaningful interaction with the brand in its selling space.
In an increasingly competitive and dynamic market, the window dresser can use their specific tools to generate innovative environments that become the first line of brand identity construction and, with it, design retail spaces based on creativity, staging and the use of new information technologies.
This course aims to approach the retail universe through window dressing, analyze the latest trends in the sector and generate innovative concepts and productions that provide experiences within the new paradigm of relationship between brand and consumer.