Official Master in Experiential Interior Design (in Spanish only) | LCI Barcelona

Official Master in Experiential Interior Design (in Spanish only)

Official Masters | MA6I1 | Official Master in Experiential Interior Design (in Spanish only)

Learn how to create innovative spaces that offer an improved omnicanal experience

Experiential interior design (EID) refers to the practice of implementing experiential values in the design of spaces. It addresses a new approach to the design of interior spaces, emphasizing experiential human needs

The concept of EID comes from the subjective impact of our surroundings, designed on the formation of individual experience. This environmental experience is determined as a result of human interaction with a physical space, generating a certain emotional or intellectual impact. 

Nowadays we can identify experience as the enabling factor of any product, space or service. Each one has a set of characteristics which can directly transmit meaning. The user can draw this meaning from themselves, with respect to the possible ways of using it. 

On the other hand, the introduction of an experiential dimension for the user within a space has emerged as an answer to the shift in paradigm of brand-to-client relations. Today's consumers are no longer passive entities. They are now of a more critical and informed character and look for interaction with the universe of the brand via various platforms or channels. This may be from a website, a mobile phone app, a poster advertisement or in the physical space of a shop.

Discover this program!

Find out about all the details of the master from its director, Carmelo Zappulla, and some of the program's professors.

Interview with alumni

Mario Espinoza tells us about his experience during the master and how it has improved his professional career.

Master students at Llum BCN

The students of this program developed the interactive installation "Reborn" for the famous festival.

  • Degree: Official Master in Experiential Interior Design
  • Credits: 60 ECTS
  • Duration: 1 academic year
  • Start date: October
  • Language: Spanish
  • Course type: On campus
  • Professional internships: Curricular (9 ECTS)

This program is created for graduates in Design, those with a bachelor's degree and professionals in the world of design and architecture that wish to gain knowledge and a professional praxis around the creation of commercial premises, with a special focus on retail design and hospitality design.

The objective is to train expert professionals in a market constantly looking for product and service innovation. This master is aimed at people who want to become proficient in the tools and methodologies which relate to experiential interior design.

The program also offers professionals, professors and academics the possibility of accessing a research doctorate.


He has a doctorate in Architectural Design from the Universitat Politècnica de Catalunya. He is the partner and co-founder of External Reference Architects, a studio dedicated to carrying out architecture and interior design projects. His noted work includes designing the exhibition for the Spanish pavilion in the 2012 International Exposition in Yeosu, the office of La Fura dels Baus theatrical group and the Alkimia restaurant in Barcelona. This final project won him the SBID International Design Award 2017 and the INARCH prize for the Best Author's Restaurant 2017 (given by the Italian National Institute of Architecture).

Discover the projects made by our students through the Portfolio platform.

  • Design of new concepts and formats for commercial premises (retail design) 
  • Design of new concepts and formats for hotel and restaurant spaces (hospitality design) 
  • Design of new experiences for corporate spaces in general
  • Design of interactive experiences in commercial premises 
  • Design of interactive experiences in exhibition spaces: museography, exhibitions, stands and events 
  • Art direction for interior design and spatial design projects 
  • Design of interactive experiences for spaces in the fields of retail and hospitality
  • Creative and artistic direction for brands in the fields of retail and hospitality
  • Design and innovation management of specialized projects in the field of retail and hospitality

Fill out the form on this page and an admissions and orientation advisor will contact you with the complete program brochure.

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