The creative economy is one of the most rapidly growing sectors of the world economy. It generates 3% of the world GDP and employs more than 29 million people. The sector needs highly qualified professionals with transversal capabilities and in-depth knowledge about design, business and innovation methods and culture.
This program integrates design and innovation principles with a dynamic learning-by-doing experience in which students will be able to improve their business management, leadership and innovation capabilities. This course is based on cutting-edge methodologies.
The student will combine a year of international experience with the flexibility of the blended modality, learning-by-doing in real challenges and interacting with high level professional teachers in Fashion Design, New Media, Interior Design, Product Design, Video Games and Graphic Design.
PROJECT AND TEAM-BASED LEARNING
As different as the traditional business world case-study based programme, we foster the creation of a culture of applied projects, adopting a dynamic and highly interactive format with emphasis on professional visits to creative industries and innovating organizations and firms, getting continuous feedback from renowned creators and managers. We will use an action-based learning methodology. The focus will be on the development of your innovative project, whether it is for a new start-up or for an established company. You will have to work and collaborate with a team, and to interconnect your team with the local innovation ecosystem in order to improve the end results of your project.
TRAVEL LEARNING EXPERIENCE
Participants will explore a number of themes ranging from managing creative practices, analyzing behaviours, creativity models and cities. Generally speaking, sessions will cover key concepts and practices together with visits and creative workshops. Industry and institutional involvement includes other organizations, projects and creative environments.