This official program is aimed at training multidisciplinary researchers and professionals capable of generating digital experiences through the design of graphic interfaces. The students will learn the necessary knowledge in the main areas of design (user experience, interaction design, interface design, storytelling and programming) and will develop creative and technical skills to carry out digital projects.
With the specialty of web and app experience design, the students will learn how to design interactive experiences for products or services of this type. Thanks to the training received, they will have a detailed vision of the entire process of creating an interactive project: people analysis, web architecture, experience design, interactive design, prototyping, interface design, responsive design and front-end programming, among others.
On the other hand, the specialty of immersive experience design, focused on the development of experiences capable of stimulating the senses through a fictitious or virtual environment, will allow the students to explore new possibilities of interactive design, highly creative, using augmented reality or virtual reality resources. In this way they will be prepared to face new design challenges that are increasingly present in our environment.