This official program is aimed at training multidisciplinary researchers and professionals capable of generating digital experiences through the design of graphic interfaces. You will acquire the necessary knowledge in the main areas of design (user experience, interaction design, interface design, storytelling and programming) and develop creative and technical skills to carry out digital projects.
After a formative journey through subjects such as research methodologies, digital expression tools or programming and interface development, our master offers you two different final areas of specialization:
- Web and app experience design: You will learn to conceptualize, design and program web pages or functional apps based on the information obtained during previous research processes. The objective is to obtain a detailed vision of the entire process of creating an interactive project: persona analysis, web architecture, experience design, interactive design, prototyping, interface design, responsive design and front-end programming, among others.
- Immersive experience design: This specialization focuses on the development of interactive experiences capable of stimulating the senses through a fictitious or virtual environment. It will allow you to explore new possibilities of design in its most holistic variant, using augmented reality or virtual reality resources. In this way, you will be prepared to face new design challenges that are increasingly present in our environment.