Nowadays, the global management of a brand as an own entity is a determining factor for its success. The firms speak, listen, feel and interact with their environment on a permanent basis.
The value of branding and brand strategy lies in the fact that only those companies that plan correctly remain in solid positions within the market.
The Online Master in Branding and Brand Strategy combines design with strategy and management to help students create by thinking about everything that comes before and after design. Its objective is to prepare brand managers to respond to current market demands: empathy and intuition, definition and decision making, and activation and transformation.