Online Master in Branding and Brand Strategy | LCI Barcelona

Online Master in Branding and Brand Strategy (in Spanish only)

(Seeway program)
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Online | ONL12 | Online Master in Branding and Brand Strategy (in Spanish only)

Learn how to position a brand in the market according to the needs of the moment

Nowadays, the global management of a brand as an own entity is a determining factor for its success. The firms speak, listen, feel and interact with their environment on a permanent basis.

The value of branding and brand strategy lies in the fact that only those companies that plan correctly remain in solid positions within the market.

In the Online Master in Branding and Brand Strategy we will talk about brand building through a strategic management. We will work on how a firm should be perceived, committing itself and offering a unique identity and experience that positions it clearly.

  • Degree: Master in Branding and Brand Strategy
  • Credits: 60 ECTS
  • Duration: 1 academic year
  • Start dates: October and January
  • Language: Spanish
  • Course type: Online

LCI Barcelona's online methodology offers student the advantages of face-to-face learning wherever and whenever he or she needs it:

  • Live online classes
  • Streaming masterclasses
  • Virtual campus accessible 24 hours 7 days a week
  • Teaching tools and resources based on the flipped classroom and design thinking models
  • Personalized tracking by each professor and the Academic Organization staff
  • Precise calendarization
  • Periodic challenges and group dynamics approach
  • Continuous evaluation system
  • Active and interactive learning
  • Practical guidance to train the professionals of the future

ANNA PALLEROLS

Master in Advanced Studies in Social Communication from the Pompeu Fabra University, graduated in Advertising and Public Relations from the Ramon Llull University and graduated in Digital Design and Electronic Art from ESDI. Currently she leads the Graphic Design and Communication area of LCI Barcelona. She also directs a graphic design and web development studio that works on generating innovative design solutions, placing the user experience as a differentiating point.

The master is structured in three modules that include the development of specific projects:

  • Module I: Brand strategy
  • Module II: Brand identity
  • Module III: Brand experience

Discover the projects made by our students through the Portfolio platform.

Fill out the form on this page and an admissions and orientation advisor will contact you with the complete program brochure.

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