Nowadays, the global management of a brand as an own entity is a determining factor for its success. The firms speak, listen, feel and interact with their environment on a permanent basis.
The value of branding and brand strategy lies in the fact that only those companies that plan correctly remain in solid positions within the market.
In the Online Master in Branding and Brand Strategy we will talk about brand building through a strategic management. We will work on how a firm should be perceived, committing itself and offering a unique identity and experience that positions it clearly.