The Internet has been a new paradigm in the world of communication. Fashion, capable of moving millions of euros and thousands of jobs, has not been the last to rise to a phenomenon that responds so openly to some of its basic fundamentals: immediacy, diffusion and copying.
The new millennium has thus drawn a new fashion journalist, more attentive, documented and reflective. A native user of social networks, the world that opens up to him is surprising, and so are the career opportunities. Faced with professional media, a journalist can answer with criticism and criteria, quickly and with full knowledge of the facts in front of the abyss of information that currently exists.
The aim of this course is to develop multimedia fashion journalists. From the basics of journalism and the logic of an ever-changing industry, to the work process of a collection or the basic tools for contact and approach to brands and protagonists of the industry.
All the available tools will be put on a tray, from the selection of images to the production of text, analyzing and learning how to use all the platforms to which the new journalist has access. We will work on the conceptualization and elaboration of texts (articles, opinions, interviews...) that contribute to gain and strengthen a loyal base of followers in social networks.