Postgraduate in Coolhunting and Trends Research | LCI Barcelona

Postgraduate in Coolhunting and Trends Research (in Spanish only)

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Masters and Postgraduates | ES03C | Postgraduate in Coolhunting and Trends Research (in Spanish only)

Become a trends analyst and visit European cities of reference

Coolhunting is the discipline that deals with discovering the present needs of the consumer and anticipating those that will appear in the future by combining sociology, marketing and design. Although trends research has its origins in the fashion sector, it is currently a key tool for detecting new business opportunities that generate innovation and add value. This methodology is applied today in almost all commercial sectors (automotive, mass consumption, technology and services), since companies need to know what the consumer will want in the coming years in order to offer it before their competitors.

In a world overloaded with information, trends forecasting offers a compass for choosing the paths that will lead our projects to success. Thanks to this program, the students will learn to use and manage information properly, to understand the trends culture and the mechanisms that put it into action and to develop critical thinking that allows them to understand and analyze the environment in order to imagine and build futures.

In addition to understanding the system and trends cycles, knowing the detection methodologies used by the most reputable companies in the sector and learning to detect new consumer segments, the postgraduate will also prepare the students for the elaboration of innovative professional trends reports.

The study program includes the development of projects and contacts with key agents of the sector in European cities of reference in the training, detection and analysis of market trends: Madrid, Paris and Berlin.

  • Degree: Postgraduate in Coolhunting and Trends Research
  • Edition: 7th
  • Credits: 30 ECTS
  • Duration: 1 academic semester
  • Start dates: October and March
  • Language: Spanish
  • Course type: On campus
  • Graduates in Design, Fashion, Advertising, Communication, Product Management or other related areas.
  • Art directors, brand managers, freelance professionals, marketing directors, PR and events, journalists, editors, stylists, communication directors, etc.
  • Professionals who wish to specialize in the field of trends research.

SOFIA DIAS

Graphic designer by training, she is a fashion illustrator, professor and directs a platform of trend curatorship. She is the official representative of Future Concept Lab in Lisbon. She did a PhD in Urban Studies in which she worked on the theme of coolhunting. She is passionate about education and believes in its transformative role within society. She is also a lover of the arts and the human-centered innovation.



ÚRSULA URIA

She is a graduate in Labor Relations from Pompeu Fabra University and responsible in Spain for Nelly Rodi Lab and Trend Union, two of the most reputable trends research laboratories in the world. As a consultant, she has worked for SEAT and Bershka, among other companies.

  • Coolhunter
  • Trendspotter
  • Stylesearcher
  • Trendbooker
  • Advertising agent
  • Market analyst 
  • Brand manager
  • Art director

Discover the projects made by our students through the Portfolio platform.

Fill out the form on this page and an admissions and orientation advisor will contact you with the complete program brochure.

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