Postgraduate in Coolhunting and Trends Research | LCI Barcelona

Postgraduate in Coolhunting and Trends Research (in Spanish only)

Masters and Postgraduates | ES03C | Postgraduate in Coolhunting and Trends Research (in Spanish only)

Become a trends analyst and visit European cities of reference

Coolhunting is the discipline that deals with discovering the present needs of the consumer and anticipating those that will appear in the future by combining sociology, marketing and design. Although trends research has its origins in the fashion sector, it is currently a key tool for detecting new business opportunities that generate innovation and add value. This methodology is applied today in almost all commercial sectors (automotive, mass consumption, technology and services), since companies need to know what the consumer will want in the coming years in order to offer it before their competitors.

In a world overloaded with information, trends forecasting offers a compass for choosing the paths that will lead our projects to success. Thanks to this program, the students will learn to use and manage information properly, to understand the trends culture and the mechanisms that put it into action and to develop critical thinking that allows them to understand and analyze the environment in order to imagine and build futures.

In addition to understanding the system and trends cycles, knowing the detection methodologies used by the most reputable companies in the sector and learning to detect new consumer segments, the postgraduate will also prepare the students for the elaboration of innovative professional trends reports.

The study program includes the development of projects and contacts with key agents of the sector in European cities of reference in the training, detection and analysis of market trends: Milan, Paris and Berlin.

  • Degree: Postgraduate in Coolhunting and Trends Research
  • Credits: 30 ECTS
  • Duration: 1 academic semester
  • Start date: March
  • Language: Spanish
  • Course type: On campus
  • Graduates in Design, Fashion, Advertising, Communication, Product Management or other related areas.
  • Art directors, brand managers, freelance professionals, marketing directors, PR and events, journalists, editors, stylists, communication directors, etc.
  • Professionals who wish to specialize in the field of trends research.


Graduated in Advertising and PR and postgraduate in Marketing and Coolhunting, Gema is a professional with more than 20 years of experience in trend and futures research focused as a marketing tool. In 2008 she created the term nethunting to create a new avenue of research: digital coolhunting specialized in trends derived from social networks. In 2011 she published the book A coolhunter in New York, in which she develops her own model for the study of cities. Her main focus is on social trends and she specializes in areas such as fashion, social networks, retail, consumer and citizen, cities and city branding.

In 2014 she launched the Cool Spot NYC service to show trends on the ground from routes in cities, and that same year she began the internationalization of her consultancy Nethunting with its first headquarters outside Spain, specifically in Colombia. Gema works with the marketing and communication departments of different agencies, brands and institutions.

  • Coolhunter
  • Trendspotter
  • Stylesearcher
  • Trendbooker
  • Advertising agent
  • Market analyst 
  • Brand manager
  • Art director

Discover the projects made by our students through the Portfolio platform.

Fill out the form on this page and an admissions and orientation advisor will contact you with the complete program brochure.

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