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In an era in which ideas are spread visually, the role of the stylist has taken on great importance as a strategic agent to achieve optimal management of what is to be transmitted. The image that identifies a fashion brand depends not only on the designers, but also on the stylists and art directors. They are key pieces to guarantee the success of a product in the market, launching current and different visual proposals.
The stylist as a fashion interpreter is present in the development of collections, the staging of fashion shows, the organization of showrooms and the planning of fairs, as well as in all those communication actions related to advertising, promotion or sales, giving importance to online aspects, essential nowadays.
The stylist is the one who adds value to the final result, whether in fashion, advertising or audiovisuals. Through his or her vision, he or she helps to achieve a well-defined concept of the work by interacting with the different professionals involved in the creative process.
