Online masterclass: "COVID-19, sustainability and digitization: the factors and trends that are changing the world" by Gema Requena

The COVID-19 crisis is altering the rules. But, what will come next?, how can we face an unprecedented scenario? Next Thursday, May 14th at 6:30 p.m. (Barcelona time), the trend analyst Gema Requena will offer us post-crisis solutions with a sustainable vision.

At a time when everything has accelerated, including trends, this session will be dedicated to identifying ways to make a difference, aiming for an improved future with the COVID-19 as a turning point. And it will be based on two main vectors: sustainability and digitization, two exit doors for this situation of instability.

After a transition in which we must internalize the skills of a new leadership, our guest points out that "the future does not exist and we build it from today with the signs, the messages and the solutions we provide, the vision is in the present but the mission is in the future: what we learn from this present for that future".

Gema Requena is a professional with a wide experience in trend research focused as a market tool. In 2008 she coined the term nethunting to create a new avenue of research: digital coolhunting specializing in trends derived from social media. In 2011 she published the book A coolhunter en New York City, in which she develops her own model for the study of cities. Her central axis is social trends and she is specialized in areas such as fashion, social networks, retail, consumer and citizen, cities and city branding. In 2014 she launched the Cool Spot NYC service to show trends on the ground from routes in cities, and that same year the internationalization of Nethunting began with its first headquarters outside of Spain, specifically in Colombia. Gema works with the marketing and communication departments of different agencies, brands and institutions.

Register now by filling the form. Before the event you will receive an e-mail with instructions to connect to the masterclass. See you there!