Personal Branding is a concept of personal development is to regard yourself as a brand, in the same way that trademarks must be prepared, transmitted and protected, in order to differentiate themselves and achieve success in relationships social and professional. How Coco Chanel said: "If you want to be irreplaceable, you have to be different."
Chal Jiménez is Director of La Lío Comunicación (PR and advertising agency) with over 20 years of experience in communications, marketing and advertising. He is author of the blog www.triunfarcomolacocacola.com and just write his first book (Make a difference: because you're worth it) that will be released at the end of April 2014.
Last week we publicly released "The future is a blank canvas", the virtual fashion show with the collections made by the students (already graduated) of Bachelor's Degree in Fashion Design class of 2020.