Store Window Design: Window-Dressing and Visual Merchandising
Summer Courses | 0VIX9ESC | Store Window Design: Window-Dressing and Visual Merchandising

Shop window design is one of the most used tools by companies to connect and interact in the sales space with a new type of consumer, more critical and informed. In an increasingly competitive and dynamic market, the window dresser must be able to use the creativity, the staging and the new technologies to generate original environments that become the first line of construction of the firm's identity.

This course aims to approach the retail universe by means of window dressing and visual merchandising, analyze the latest trends in this sector and devise innovative concepts within the relational paradigm between brand and consumer.

  • Certification: Store Window Design: Window-Dressing and Visual Merchandising
  • Language: Spanish
  • Program length: 40 hours
  • Dates: From 2nd to 13th July
  • Schedule: Mondays to Fridays, from 17 to 21h
  • Coordination: Lisardo Mendo
  • María Callís
  • Xavi Sellés
  • Vince Van Geffen

- Understanding the current situation and the latest trends in window dressing and visual merchandising.

- Mastering the different specific tools in this field.

- Learning how to integrate window dressing and visual merchandising principles with communication campaigns and marketing strategies for each brand.

- Creating, designing and producing a creative concept for the facade, shop windows and interior space of a store.

Discover the creations of our Interior Design students.

  • Window dresser
  • Visual merchandiser

Designers, architects, window dressers and professionals directly related to trade, design and/or fashion.

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