Shop Window Design and Visual Merchandising
Professionalization Courses | 0CII9ESC | Shop Window Design and Visual Merchandising

The window dressing associated with visual merchandising is currently an essential tool to connect with a new typology of consumer, more critical and informed, who is looking for a meaningful interaction with the brand in its selling space. This course offers an approach to the retail universe through the development of creative shop windows that take into account the latest market trends and techniques applied to the deployment of the product. From the specific tools of the sector we will give the keys to create environments that generate innovative experiences within the new relational paradigm between brand and user.

  • Certification: Shop Window Design and Visual Merchandising
  • Language: Spanish
  • Program length: 60 hours
  • Dates: 03/07 - 06/20
  • Schedule: Thursdays, from 18 to 22h
  • Coordinator: Lisardo Mendo
  • Maria Callis
  • Xavi Sellés
  • Vince Van Geffen

- Understanding the current situation and the latest trends in window dressing and visual merchandising.

- Mastering the various specific tools for window dressing and visual merchandising integrated in commercial spaces.

- Learning how to integrate window dressing and visual merchandising principles with communication campaigns and marketing strategies for each brand.

- Creating, designing and producing a creative concept for the facade, windows and interior space of a store.

  • Window dresser
  • Visual merchandiser

Designers, architects, window dressers and professionals directly related to trade, design and/or fashion who wish to acquire competitive techniques and bring value to the point of sale.

Discover the creations of our Interior Design students.