The digital designer is currently at the center of different professional sectors in which interaction is the common denominator. Digital products must be adapted to the cognitive abilities of the people who use them, while taking into account the emotional influence they generate. But, in addition, it is necessary to understand business and technology aspects in order to be able to lead projects from start to finish, whether for an app, a website, a video game or digital components of a global experience brand.
The master's degree, given in collaboration with the prestigious agency Herraiz Soto & Co, will focus on the disciplines of interface design (UI) and experience design (UX), key factors for the success of any interactive product, as well as aspects of innovation and entrepreneurship management to ensure the viability and the economic success, and technological aspects to create solutions as rich as you like: mobile, big data, voice UI, etc. The program proposes to equip students with tools and processes and offer them a space to explore the new digital environment, in which technology is integrated, creating new graphical interactions that can respond to sensors or even interactions through voice.
The aim of this master's degree is to put the student at the center of design, technology and business triad to carry out advanced interactions. Our objective is to train digital project leaders, capable of devising and designing the visual aspect of a graphical interface to create memorable user experiences and that, in addition, have a technical and business base.
The program is aimed at graphic and creative profiles in multinationals, advertising agencies, media and communication agencies or start-ups who want to go one step further in their career. They will be able to develop the knowledge and cross-functional experiences needed to lead projects that change the world around us.
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