Journalism and Social Media in Fashion
Professionalization Courses | 0CMC9PER | Journalism and Social Media in Fashion

Native user of social networks, the new multimedia fashion journalist should be more attentive, documented and reflexive than ever. This course includes from the basic concepts of journalism and the logic of an always changing industry to the work process of a collection or the basic tools for the contact and approchement to brands and actors of the sector. The student will work the images and the different types of texts (interviews, opinions…), as well as learning how to use all the necessary tools to consolidate a followers group.

  • Certification: Journalism and Social Media in Fashion
  • Language: Spanish
  • Program length: 60 hours
  • Dates: 02/14 - 07/04
  • Schedule: Wednesdays, from 16 to 19h
  • Coordinator: Daniel Cantó
  • Collaborators: Las Coleccionistas and Laura Sangrà

- Giving specific training to professionals in the fashion industry who wish to start or recycle in this way.

- Formalizing and establishing the most common genres in fashion magazines and trends.

- Displaying the mechanisms of current fashion press.

- Acquiring fluency when writing a text about fashion with the appropiate style and language.

- Dealing with interviews, writing property and knowledge fashion news.

- Mastering Social Media tools on all platforms (blogs, Twitter, Facebook, Pinterest…) and apply the new journalism and fashion communication.

- Knowing the use strategies of influencers and new opinion leaders as support to campaigns of knowledge and growth in a community.

  • Professionals of fashion world who wish to deepen their knowledge in the area of Journalism and Communication.
  • Professionals or graduates in other areas who want to integrate themselves into the fashion world, especially towards Advertising, Journalism and/or Public Relations.

Discover the creations of our Fashion Marketing and Communication students.

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