Fashion Retail & Visual Merchandising in Fashion
Summer Courses | 0VMC9RET | Fashion Retail & Visual Merchandising in Fashion

This course proposes the study in the field of fashion retail through creative strategies, concepts, technology and business to improve service, customer loyalty and acquisition at the point of sale.

  • Certification: Fashion Retail & Visual Merchandising in Fashion
  • Language: Spanish
  • Program length: 40 hours
  • Dates: From 3rd to 14th July
  • Schedule: Mondays to Fridays, from 10 to 14h
  • Natalia Sala

- Getting the skills to make strategic decisions that will shape the business model of selling point: location, competition, positioning and target.

- Acquiring the know-how from conception to brand communications and customer loyalty final purchasing and replenishment and store showroom.

- Knowing the different sales strategies for adequate cause and consider shopping experience tracking parameters to maintain consistency in the business.

- Distinguishing what communication techniques both in terms of e-commerce and social networking, as in what are the traditional means.

- Knowing how to use color as a tool of expression and communication, in oneself and towards others, in environmental spaces, proposed the creation of color for fashion collections and shop windows.

- Applying the color characteristics, resources perceptual, conceptual and formal, to answer questions and provide solutions to new proposals for trends.

Fashion industry professionals, designers, image consultants, personal shopper, retailers and all of those who work in areas in which a team manager in retail is needed.

Discover the creations of our Fashion Design students.