Fashion Retail & Visual Merchandising
Professionalization Courses | 0CMC9RET | Fashion Retail & Visual Merchandising

This course has been designed to offer a deep knowledge in the field of retail through creative, conceptual, technological and commercial strategies to improve and optimize the management of points of sale taking into account different aspects (localization, competition, positioning and target). The objective of the program is offer to the professionals of the fashion sector different tools that allow them to improve the connection with the public and offer new shopping experiences, as well as transmit the identity and philosophy of the brand.

  • Certification: Fashion Retail & Visual Merchandising
  • Language: Spanish
  • Program length: 60 hours
  • Dates: 03/09 - 06/29
  • Schedule: Fridays, from 18 to 22h
  • Coordinator: Natalia Sala
  • Collaborators: Alicia Izquierdo and the responsibles of Showroom Via Emilia Fashion and Showroom Replay

- Offering specialized training in business management of the retail sector in the current market.

- Getting the skills to make strategic decisions that will shape the business model of selling point: location, competition, positioning and target.

- Acquiring the know-how from conception to brand communications and customer loyalty final purchasing and replenishment and store showroom.

- Knowing the different sales strategies for adequate cause and consider shopping experience tracking parameters to maintain consistency in the business.

- Distinguishing what communication techniques both in terms of e-commerce and social networking, as in what are the traditional means.

- Knowing how to use color as a tool of expression and communication, in oneself and towards others, in environmental spaces, proposed the creation of color for fashion collections and shop windows.

- Applying the color characteristics, resources perceptual, conceptual and formal, to answer questions and provide solutions to new proposals for trends.

Fashion industry professionals, designers, image consultants, personal shopper, retailers and all of those professionals whose disciplines need to have a responsible position in the retail sector as equipment manager or business area.

Discover the creations of our Fashion Design students.

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