Postgraduate in Fashion Marketing and Communication
Masters and Postgraduates | ES02A | Postgraduate in Fashion Marketing and Communication

The market needs experts in the marketing management of fashion companies who also have the skills and knowledge to find new ways to successfully meet their goals. To do this, it is essential to be able to identify those segments in which the company surpasses its competitors and take advantage of this information to develop the most appropriate advertising strategies and to make its products and services become the ones preferred by customers.

The main objective of this program is to train future professionals who can identify, evaluate and select the opportunities of the sector, establishing optimal strategies in the area of communication and brand image. All this in a very competitive area that is in constant evolution.

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  • Certification: Postgraduate in Fashion Marketing and Communication
  • Language: Spanish
  • Credits: 30 ECTS
  • Program length: 1 semester
  • Dates: March to July
  • Schedule:
    • Option A: Monday to Thursday, 15:30h - 18:30h
    • Option B: Monday to Thursday, 19:00h - 22:00h
  • Director: Barbara Estaún
  • José Luis del Olmo
  • Edgar Carrascal
  • Daniel Cantó
  • Natalia Merino
  • Pau Montanaro
  • Yago Salvat

This postgraduate is integrated in the Master in Fashion Marketing, Communication and Events Planning, so after completing the program, the student may do, if he/she wants, the Postgraduate in Fashion Events Planning to get the master title.

- Knowing the fashion sector.

- Applying the marketing tools appropriately in this field.

- Learning how to develop a marketing plan.

- Using the most appropriate communication channels at any time.

- Knowing the bases of fashion journalism and new technologies in communication.

- Knowing the different options offered by advertising world to successfully publicize a product or a brand image.

  • Marketing and communication in fashion companies
  • Fashion and shopping product area
  • Retail and visual merchandising area
  • Coolhunting
  • Fashion media
  • Community management
  • Fashion journalism
  • Fashion consulting and marketing

Discover the creations of our Fashion Marketing and Communication students.